BAI Public Consultation

From the  BAI:

A Chara,

As you may be aware, the Broadcasting Authority of Ireland (BAI) has launched a public consultation on a new draft children’s commercial communication code.

Under existing rules, commercial communications, which are of particular interest to children or those broadcast during children’s programmes, are required to be responsible in their messaging and portrayal of food and drink to those aged under 18.  Commercial communications include advertising, sponsorship and product placement.

The new draft code had been developed under the BAI’s obligations as set out in the Broadcasting Act, 2009.

The draft code deals, in particular, with the approach to be taken to the regulation of commercial communications for products and services that are high in fat, salt and sugar (HFSS).

The draft code has been informed by responses received to the BAI’s stage one consultation on this matter, undertaken between August and October 2011. The draft code is also informed by the report of an Expert Working Group and the provisions of the Broadcasting Act 2009. 

Interested parties – including members of the public – are now invited to participate in this consultation by preparing a response which should be submitted not later than 5pm on Thursday, 31st May, 2012. 

A copy of the draft code is available at:  www.bai.ie

Responses should be sent to by email to sowens@bai.ie or by post to

Draft Codes Consultation,
Broadcasting Authority of Ireland,
2-5 Warrington Place,
Dublin 2.