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INDI Welcomes Cancer Treatment Act

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Irish Nutrition and Dietetic Institute Welcomes Today’s Proposal To Protect Cancer Patients From False Advertising For Non-Evidence Based Treatments
 

Alternative Treatments, Including Diets, Are Putting
Patients At Risk Of Poorer Outcomes

 

The Irish Nutrition and Dietetic Institute (INDI) has welcomed Deputy Kate O’Connell’s proposed new law that will ban advertisements of so-called cancer “treatments” to the general public. Deputy O’Connell introduced the ‘Treatment of Cancer (Advertisements) Bill in the Dáil today. Advertisements claiming that cancer can be treated by ‘miracle’ foods, fad diets and homeopathic remedies would all be banned under the proposed legislation.
 
Jennifer Feighan, Chief Executive of the INDI said: “There is a lot of information and misinformation available about treatments for cancer. This can be overwhelming and lead to people, in good faith, pursuing alternative treatments or specific diets. We recommend that patients seek information on treatment through trusted sources such as CORU registered dietitians and qualified medical professionals. This Bill will help to make sure that patients are protected from false health claims and will make sure that any advertisement that suggests proven medical interventions or treatment are unnecessary will be prohibited.”
 
The INDI has been aware for a number of years now of the growth of misinformation relating to diet and cancer, particularly aimed at those patients going through cancer treatment.  In 2017 the INDI made a complaint to the Advertising Standards Authority of Ireland in relation to a Nutritional Therapist providing nutrition advice on her website aimed at cancer patients.  The complaint was upheld and the ASAI stated that without holding an appropriate qualification, claims in relation to advice and/or treatment for serious conditions should not be made. Today's Bill is another very important step in the bid to protect cancer patients form misinformation and misleading claims.
  
The INDI is delighted to welcome this Bill and commend Deputy O’Connell for bringing forward this Bill to the Dail today.
 
ENDS
 
For more information:
 
Louise Reynolds 
Communications Manager, INDI
086 8362842

Editor's Notes:

For more details of the INDI complaint to the ASAI and their response please see here:  https://www.asai.ie/complaint/health-beauty-alternative-therapies-4/

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